![]() ![]() Hear more Tennessee voices: Get the weekly opinion newsletter for insightful and thought-provoking columns.ĭopamine is a brain transmitter connected with how we process pleasure and is “hailed as the secret sauce that makes an app, game or social platform 'sticky,' the investor term for 'potentially profitable,' ” as Simon Parkin put it in an article in the Observer titled "Has dopamine got us hooked on Tech?" Social media outlets then strategically use algorithmic ordering of specific content, hoping to keep us engaged like gambling or drug addicts. Brooks stated, “Tech companies understand what causes dopamine surges in the brain, and they lace their products with ‘hijacking techniques’ that lure us in and create ‘compulsion loops.’ ” A 2017 study by the Pew Research Center found that posts exhibiting “indignant disagreement” received nearly twice as much engagement. ![]() Social media organizations are intentional in eliciting a specific response from an audience. 'Indignant disagreement' leads to engagement ![]()
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